We sometimes forget that this bias in publication exists and take what is reported in scientific journals and the popular press as an accurate reflection of our best science of how the mind works. Boring: we are more willing to help someone if he or she has been kind to us in the past. Interesting: we are more willing to help someonw if there is the smell of fresh bread in the air. It is boring to find that individuals' proposed punishments are influenced by rational considerations such as the severity of the crime and the criminal's previous record. “It is fascinating to discover that individuals who are asked to assign a punishment to a criminal are influenced by factors that they are unaware of (like the presence of a flag in the room) or that they would consciously diavow (like the color of the criminal's skin).
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